SULWHASOO

Sulwhasoo, meaning "snow flower water," is a prestigious South Korean luxury skincare brand with roots tracing back to 1932 with Madam Yun Dok-jeong's camellia oil. The brand's founder, Suh Sung-whan, further developed its identity, drawing inspiration from ginseng-rich Gaeseong and his mother's traditions. A pivotal moment arrived in 1966 with the introduction of the ABC Ginseng Cream, marking the brand's initial focus on this potent ingredient.

The brand officially emerged as "Sulwha" in 1987, emphasizing traditional Korean herbs for skin protection. In 1997, it evolved into "Sulwhasoo" with the groundbreaking discovery of the JAUM Balancing Complex™, a signature blend of five Korean botanicals aimed at restoring skin harmony.

Sulwhasoo embraces a holistic skincare philosophy, addressing the underlying causes of aging through a blend of traditional Hanbang medicine and advanced research at their Sulwhasoo Heritage & Science Center. The brand values inner and outer balance, with emphasis on Korean aesthetics and heritage in its formulations and packaging.