LANEIGE

Laneige, established in 1994 by South Korean beauty giant Amorepacific, has become a globally recognized skincare and cosmetics brand. Its name, derived from the French "la neige," meaning "the snow," highlights the brand's commitment to achieving clear, luminous skin through advanced hydration.

Central to Laneige's philosophy is "Advanced Water Science," a focus on optimizing skin moisture. This emphasis is evident in their hero products, notably the Water Sleeping Mask and Lip Sleeping Mask, both cult favorites renowned for their intense hydrating properties. The Water Bank skincare line, Cream Skin toner and moisturizers, and Neo Cushions further reinforce this hydration-centric approach.