ETUDE

Etude, formerly known as Etude House, is a South Korean cosmetics brand that is known for its playful and whimsical "princess" concept. It aims to make makeup and skincare fun and accessible, particularly for younger audiences. The brand's aesthetic is characterized by cute, colorful packaging.

Etude offers a wide range of makeup and skincare products, from foundations and eyeshadows to cleansers and moisturizers. They are well known for their eye makeup products, and also for their base makeup.