BEAUTY OF JOSEON

Beauty of Joseon is a South Korean skincare brand that draws inspiration from the traditional beauty methods of the Joseon Dynasty. The brand's philosophy is rooted in "Gyuhap Chongseo," an encyclopedia written by a woman during the Joseon Dynasty, which detailed skincare and lifestyle practices.

They aim to combine those time-honored Korean herbal ingredients like ginseng, rice, and green plum, also known as "Hanbang" ingredients, with modern cosmetic technology. Their focus is creating effective skincare solutions that address fundamental skin concerns, 

Their product range is diverse, with popular items including Relief Sun: Rice + Probiotics SPF50+, Dynasty Cream, Ginseng Essence water.